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  • book cover for  How Brands Grow   Sharp Byron (Professor Ehrenberg-Bass Institute for Marketing Science), ISBN:  9780195573565 book cover for  How Brands Grow   Sharp Byron (Professor Ehrenberg-Bass Institute for Marketing Science), ISBN:  9780195573565

How Brands Grow

What Marketers Don't Know
Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.

CZK878.00

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Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.
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